India’s housing market is increasingly driven by premium demand and innovation. A recent JLL report finds that in Q1 2025, overall residential sales held steady (65,246 units) largely due to a 10% year-on-year increase in high-value homes (above ₹1 crore), even as lower-priced segments weakened. Major cities like Delhi-NCR, Mumbai and Bengaluru captured most sales, and launches by established developers – often in the premium category – contributed strongly to volumes.

Properties the define them:

Record launches and absorption: Developers responded to this appetite by launching record inventory. Bengaluru, for example, saw a 62% YoY jump in launches in early 2025. About one-quarter of Q1 sales came from projects launched that quarter, indicating buyers’ confidence in reputed builders and new projects.

• Rising prices: Scarcity of quality homes is driving prices up. Across India’s top markets, new and resale prices are up 6–18% YoY. With interest rates easing and incomes rising, property values are projected to climb further in 2025 and beyond.

• Prop-Tech and digital adoption: Technology is reshaping real estate. India’s Prop-Tech sector (online platforms, VR tours, blockchain contracts, etc.) was valued at $1.66 billion in 2025 and is expected to nearly triple by 2031. Young, tech-savvy buyers increasingly use digital tools for home searches and purchases, while developers employ AI and big data to target customers. Government initiatives like RERA and digitized land records are also building trust through transparency